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I am a digital analytics professional with an integrated lean product strategy mindset. I’m an adaptable, strategic, and forward-thinking Swiss Army Knife that can take complex data and turn it into understandable concepts and insights. I can put on different hats and look at the perspective that others may have, and take that into account when thinking about a user’s experience with a business. Though I’ve primarily focused on web analytics and UX research, I also have experience with email campaigns, content strategy and editing, SEO, SEM, and other areas as well.

Work Experience

Digital Analytics Freelancer

July 2017 – Present

Web Analyst

February 2018 – August 2018

  • Led analytics tracking efforts for the Sabre Hospitality Solutions Synxis Booking Engine, a React.js application.
  • Maintained product’s Google Tag Manager and Google Analytics accounts and considered subject-matter expert for both.
  • Maintained Product DataLayer event structure, keys, and values.
  • Conducted ad-hoc analysis and reporting for both Sabre and its customers.
  • Solved complex analytics problems and provided support on customer calls.
  • Created customer guides for product tracking.

Digital Analyst II

September 2015 – Present

  • Managed multiple email campaigns while collaborating with UTSW physicians as well as internal web team. Handled all email project assets and effectively communicated with high-profile clients to deliver the best results possible.
  • Designed, conducted, and analyzed qualitative & quantitative user-testing for the redesign, along with our other web products.
  • Analyzed web pages with heat-maps and session recording, and interpreted into actionable insights such as adding CTAs or cutting specific design elements.
  • Successfully converted all live and development sites to Google Tag Manager and determined new call to actions for all web properties in doing so.
  • Regularly conducted competitive analysis to enhance our web products.

Digital Analyst I

January 2015 – September 2015

  • Researched and implemented Cyfe analytics dashboard tool for custom analytics reporting for multiple marketing clients and head leadership.
  • Maintained and analyzed Google Analytics for actionable insights for data-driven strategies.
  • Conducted thorough quality assurance analyses on all web products.
  • Analyzed web pages with heat-maps and session recording, and interpreted into actionable insights such as adding CTAs or cutting specific design elements.
  • Served as primary content editor for the UTSW Faculty Profiles and Labs sites. Involved heavy collaboration and communication between physicians, researchers, and myself.

Web Services Internship

May 2013 – January 2015

  • Worked as a content editor. Wrote effective patient-oriented material and edited HTML for multiple web pages.
  • Communicated across UT Southwestern departments in order to manage various projects and open tickets.
  • Conducted competitive analysis for Newsroom pages and presented findings to departmental leadership.

Human Resources Internship

June 2014 – August 2014

  • Shadowed recruiters, made recruitment calls, and conducted interviews with candidates.
  • Developed curriculum, and the website for the Administrative Fellowship Program as part of a team.

Information Resources Internship

May 2012 – August 2012

  • Replaced all patient room computers with newly imaged laptops, and built standing carts to accompany them


Dallas Baptist University

B.B.A. in Marketing

I attended Dallas Baptist University for 3.5 years and graduated in December of 2014. My coursework emphasized user behavior and implementing product marketing strategies. Some of my favorite classes included Psychology, Consumer Behavior, and Promotional Strategy.

Flower Mound High School


I graduated from FMHS in Spring of 2011. During my time there I was involved in marching band as a Drum Major and trumpet player. I was also involved in BSA and became an Eagle Scout in 2010.


Google Analytics, Google Tag Manager, Google Adwords, Google Data Studio, CrazyEgg, Hotjar, Salesforce, Splunk, Cyfe, VWO, Moz, SEMRush, MailChimp, HTML, Microsoft Word/Excel/PowerPoint/Outlook, SalesForce, WordPress, SquareSpace, GoDaddy, Alfresco CMS, QuickBase, Rally & JIRA Project Management Systems.


  • Innate ability for getting along with people, motivating, and influencing them.
  • Prefer to have direct interaction with people.
  • Quick and efficient problem solver.
  • Likes to contribute new ideas and new ways of doing things.
  • Enjoy working with a design element.